merge happy + sad emoji as a way of saying emotions are never right or wrong, they just are. we are complex creatures + that's a good thing. it's a better thing when we talk about it.

trying to feel on top of the world all the time is a trap. most days we’re not our happiest — that’s perfectly fine. doesn’t mean we messed up. we don’t need to be at 100% to still show up for ourselves + the people we care about. so our logo includes the word "happiest" crossed out as an encouragement to give ourselves a break.

screw "fake it till you make it." sure, let’s learn from each other but not to erase ourselves. our gear is a reminder to stop hiding.