you might’ve heard about us thru a friend. or seen a shirt. glad you’re here. happiest co is a merch company built around recovery. recovery from what? the relentless pressure to be our best 24/7. the pressure to be efficient. to hustle. to despise our weaknesses. to numb our pain.

while we’d be honored to have you rep a t-shirt, hat or whatever, we’d prefer you simply remember your life is worth it. the loves, losses, dreams, failures, all the normal in between.

so, screw "fake it till you make it." sure, let’s learn from each other but not to erase ourselves. our gear is a reminder to stop hiding. keep showing up, keep asking for help, keep believing.

everytime you see the logo know somebody is rooting for you.