the design

why is the word "happiest" crossed out?

trying to feel on top of the world all the time is a trap. most days we’re not our happiest — that’s perfectly fine. doesn’t mean we messed up. we don’t need to be at 100% to still show up for ourselves + the people we care about. so, we want to build a community where the word "happiest" is crossed out.

what's with the three-eyed monster?

the design is a merge of the happy + sad emoji as a way of saying emotions are never right or wrong, they just are. and there’s a lot of them. we are complex creatures + that's a good thing. it's a better thing when we talk about it.